Description
By (author) Leatrice Eiseman; By (author) Eiseman Leatrice
Short /annotation:
The only color guide a designer will ever need; The Complete Color Harmony, Pantone Edition has been completely updated with Pantone colors and new text.
:
The only color guide a designer will ever need; The Complete Color Harmony, Pantone Edition has been completely updated with Pantone colors and new text.
The Complete Color Harmony: Pantone Edition is the latest in Rockport Publishers” best-selling Color series. This edition has been completely revised from start to finish, and now features
new text by Leatrice Eiseman, executive director of the Pantone Color Institute. And the color “moods” that she writes about in each chapter are based and matched with Pantone colors. The book expands on previous editions for the most
comprehensive color reference to date.
This edition includes information on creating special effects, as well as an entirely
new section devoted to the psychology of color. Eiseman helps readers determine their best color choices and suggests why some colors may inspire their creativity while others don”t. The book includes
new color palette sections along with expanded and updated color trends.
Table of contents:
Foreword
Introduction
The Phenomenon of Color: Where does it come from?
A Color Conversation: Defining the Basic Terminology
The Color Wheel: What’s the Temp?
Whirling the Wheel: Color Compatibility
Complex Colors: Special Effects
Discord and Dissonance
Color Clues and Cues
How to define major messaging
Proper proportions: dominant, subordinate and accent
The Psychology of Color
Red/Pink/Wine
Orange
Yellow
Green
Blue-Green
Blue
Purple/Lavender/Fuchsia
Black
White
Brown
Neutrals/Naturals
Color and Mood
Active
Botanical
Casual
Delectable
Delicate
Earthy
Extraterrestrial
Glamorous
Maquille
Natural
Nostalgic
Nurturing
Piquant
Playful
Powerful
Provocative
Reliable
Rich
Robust
Romantic
Soothing
Sophisticated
Subtle
Timeless
Transcendent
Tribal
Tropical Waters
Urban
Venerable
Personal Colors: What do they say about you?
Color Trends and Forecasting
Guidelines for spotting trends
Where to look for clues: ten important categories
Naming the Colors
History/culture
Sources of inspiration
Importance in marketing
Biographical note:
Leatrice Eiseman is a color specialist who has been called “the international color guru,” and is recognized by Fortune Magazine, the Wall Street Journal, and global media as one of the most influential people in the world of color. She heads the Eiseman Center for Color Information and Training, and is also Executive Director of the Pantone Color Institute. Eiseman is the author of nine other books on color, including Colors For Your Every Mood, The Pantone Guide to Communicating with Color, the Color Answer Book, and More Alive with Color. She lives in a red house (PANTONE’s Rosewood 19-1532 TPX) on Bainbridge Island near Seattle.
Feature:
Excellent color reference book that dives into the psychology of color.
Feature:
The perfect handbook for marketing designers to learn what palettes inspire which emotion in consumers.
Feature:
The latest installment in a best-selling series.
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